Hospitality
A hotel that stopped handing a fifth of its revenue to middlemen
Eight bookings in ten came through agents charging up to 22% commission. We built their own booking flow where the price on screen equals the price on the bill — and guests started booking direct.
Eight bookings in ten came through agent sites taking 15 to 22 percent of each one. The hotel had its own website, but booking on it was close to impossible: the form opened in a third-party window that simply did not work on iPhones.
That window also quoted prices without mandatory extras. A guest saw ₴3,200 on the site and ₴4,100 in the confirmation email. Every second call to the front desk started with that question — and some guests cancelled after it.
Went to agents, because there was no working way to book direct.
A gap of up to 28% — souring the stay before the guest arrived.
And that is the largest share of the site’s visitors.
We removed the third-party window and built the hotel’s own booking flow, which reads available rooms straight from their system. The price on screen is the price on the bill: every mandatory extra is already inside it, and optional services sit in a separate checklist so the guest decides.
The path is three steps: dates and guests → choose a room → pay. The choice is stored in the link, so it can be sent to a friend or opened on a computer from a phone and picked up where it was left.
Booking now works on every phone — checked on real devices, not just in a developer’s browser.
was 20%
over the first season after launch
from 340 to 132 a month
over 3 months
was 6 in the third-party window
from picking dates to paying
Figures from the actual project, not a rough estimate.
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